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	Podcast:		Media Masters
	Episode:		Media Masters - Gideon Lichfield
	Category:		News & Politics
	Duration:		00:49:41
	Publish Date:		2022-06-16 12:00:00
	Description:		Gideon Lichfield is global editorial director at WIRED. First published in 1993, with an initial focus solely on consumer tech, it has evolved over three decades to become a respected global media brand; reporting on - and influencing - global thought on “how emerging technology impacts culture, the economy, and our society.” With 52 million readers across print and online, and a further 30 million followers on social media, they have recently celebrated a 20% increase in paid subscribers. In this in-depth interview, Gideon shares how he is shaping WIRED’s global vision - widening their scope from reporting on technological change to becoming “the authority on tomorrow;” discusses how the “dizzying speed of cultural change” has inspired a greater focus on healthcare, civic society and the climate crisis; and reflects on his recent one-on-one interview with President Volodymir Zelensky, about how Ukraine’s innovation in tech and social media has strengthened the country’s defence against the Russian invasion.
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