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	Podcast:		Media Masters
	Episode:		Media Masters - Annette King
	Category:		News & Politics
	Duration:		00:35:37
	Publish Date:		2021-12-02 15:00:00
	Description:		Annette King is chief executive of Publicis Groupe UK. Founded in 1926, the advertising conglomerate spans 22 companies, employing 5,000 people across 100 countries, and boasts an annual revenue of nearly €10bn. She previously spent 18 years at Ogilvy, including nine years as CEO. In this in-depth interview, Annette reflects on how digital has “revolutionised the advertising industry” with the insight that data brings; proudly shares their attitude toward promoting positive mental health of their staff - as it “makes business sense as well as being the right thing to do;” and discusses her plans for the company to integrate social media more deeply into their work - so they are “able to flex an idea across different channels.”
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