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	Podcast:		Media Masters
	Episode:		Media Masters - Andrew Wallenstein
	Category:		News & Politics
	Duration:		00:54:20
	Publish Date:		2021-04-15 09:00:00
	Description:		Andrew Wallenstein is president and chief media analyst of the Variety Intelligence Platform. Founded last year, the product provides insight and data to Hollywood executives, helping guide their decision-making and strategy. Andrew previously spent nine years as Variety’s co-editor-in-chief, and prior to this held senior positions at Ad Age and the Hollywood Reporter, and contributed on-air at NPR and PBS. In this in-depth interview, Andrew shares the outcome of their plan to pivot and reposition the Variety brand, which had “fallen behind the times;” discusses the sheer scale of devastation the pandemic has had on Hollywood, and difficulties in the forthcoming recovery; and welcomes the surge in demand for streaming services, but argues that the growing number of platforms is not sustainable - predicting an imminent consolidation with fewer, more dominant providers.
	Total Play:		0

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