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Podcast: GET DOING THINGS.
Episode:

Being Human In Your Marketing
Category: Health
Duration: 0
Publish Date: 2017-11-21 16:02:02
Description:

Today I'm talking about being human in your marketing and how powerful it can be.

  • Back in Episode 29 I spoke about the idea of being human, and about how we need to remember to be normal and interact with people as our interactions get increasingly more digital.
  • Today, I want to apply a similar concept to marketing.
  • As I’ve been getting more and more into content marketing and personal branding, I’ve noticed a lot of patterns and the same ways that people do a lot of things.
  • Some of them work, some of them are incredibly fake and still work, and some just don’t.
  • The biggest thing content marketing and personal branding does when combined though, it forces you to either be yourself or invent another self to present to others.
  • I don’t recommend inventing another self. I tried that and it didn’t work.
  • I’m listening to an audiobook at the minute and it talks about storytelling, particularly in Hollywood films. 
  • It talks about how they all follow a very simple story structure, and the book calls it the Hero’s 2 journeys.
  • Every story needs a hero. And that hero goes on 2 journeys: 
    1. The obvious external journey. Going somewhere, escaping from something, winning something, etc.
    2. The internal journey: how the hero develops and changes and ultimately transforms as they go along the journey.
  • This trope is followed in every film ever. We can all think of a film where the hero desperately tries to win something throughout the entire film, gets to the end of the film, and gives it all up because they’re now a different person.
  • It’s the same with marketing. Every piece of marketing needs an obvious external journey. It’s selling a story, an idea, showing people how to do something, whatever.
  • But where the REAL marketing is done is the internal journey: connecting the person with your marketing message. This can only be done properly when you reveal yourself and be human.
  • It’s hard to do this, because every marketing and business book on the planet talks about professionalism and business and being a normal person as if they’re separate things. They’re not, and they can’t be if you want to become the best at marketing yourself as you possibly can be.
  • Interesting Conversations episode 2 is out now!

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