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Home > Fit for Work > 014 Communication that connects: for the few who move the many


	Podcast:		Fit for Work
	Episode:		014 Communication that connects: for the few who move the many
	Category:		Business
	Duration:		00:35:32
	Publish Date:		2017-01-28 12:00:45
	Description:		COMMUNICATION THAT CONNECTS: For the few who move the many How do we embed health and safety? How do we create ambassadors for health and safety? How do we get people to care? How do we make health and safety sexy? How do we make health and safety simple? In this episode I interview Jen Jackson Managing Director of Jaxzyn who specialise in communication that connects. I personally connected with this statement about Jens company: We dare to imagine that work can be more than merely a place to grind out a wage. We envision workplaces filled with possibility, purpose, and joy — places where people bring their best, bettering their organisations, their communities, and ultimately the world that we live in. We champion human and we obsess in making the complicated simple. ~ JAXZYN Bring more of that on! If you’re a leader who wants to connect your health, safety or leadership messages with every level of your workplace then I think you’ll really enjoy this chat with Jen. Stay tuned… JAXZYN: For the few who move the many Communication: sharing the knowledge Activation: educating and empowering the workforce Experiences: what sort of day are we giving our employees Companies Jaxzyn have worked with PepsiCo, Mattel, Nestle, Blue Care in helping their leaders rollout out a whole range of H&S initiatives. HOW DO WE MAKE IT SIMPLE? Be empathetic Break the pattern Use Cognitive Framing 1. BE EMPATHIC: Understand your audience Create focus groups, conduct surveys and have conversations to learn what employees think and feel. eg. how would you describe culture in a few words, what conversations are happening at the water cooler, how can we use humour? BE HUMAN – no more corporate speak if you want to really connect Learn how to best communicate to all levels of the business: understand your audiences style preference and consumption preference. eg. 75% of frontline staff prefer video vs 57% of executive staff prefer text. 90% of what we take in is visual, so our brains prefer visual. We process an image 60,000x quicker than text so visuals over text help reduce cognitive burden. Coloured images increase processing by 82% We’re going to have 4 generations working side-by-side within the workplace 2015 word of the year demonstrates our universal attraction to images over text 2. BREAK THE PATTERN: Mix things up Habituation is a disease in our workplaces. We stop seeing the messages and become numb. Frequency, duration and strength of messages need to be considered to keep things fresh and fight against habituation. Change it up and people will start noticing. Again use human speak – NOT corporate speak Use humour eg. Move More Poster: did you know that you can’t lick your elbow? 3. USE COGNITIVE FRAMING: offer multiple ways to engage Employ the framework: Curiosity, Attention, Reflection, Action Curiosity: create anticipation Attention: communicate uniquely and using different mediums Reflection: invite feedback at an individual or team level Action: get involved and engage with initiative Eg. Posters rotated every 2 months, email from executive sharing their personal experience of ‘moving more’, challenge every couple of months, reflection activity sheets. Hows your human speak going? Do you become an entirely different person at work afraid to let too much of your human out? If so I wonder if being more Human could improve how you and your messages connect? Until next time continue being part of the solution in taking your workplace from good to GREAT! CONNECT WITH JEN www.jaxzyn.com jen@jaxzyn.com OneSlashFour Blog Jen on LinkedIn RESOURCES www.jaxzyn.com OneSlashFour.jaxzyn.com Jaxyn on LinkedIn Safety on Tap Podcast The Ankorr: Exercise Equipment Jason Fox: Leadership Newsletter I’m so happy to be bringing you this thought leadership and I trust you got a lot of value out of todays episode with Jen. Until next time, continue being part of the solution in taking your workplace from good to great… Continue the conversation at www.fitforworkaustralia.com.au, say hi on LinkedIn or flick us a personal note at sally@fitforworkaustralia.com.au. I’d be so grateful if you could jump onto iTunes or Stitcher and subscribe, rate and review the Fit for Work Podcast in just 3 easy steps.
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