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Home > Content Design Podcast > S1 Episode 3 – Test and test again – how to better understand your audience with Alex Rees, Head of Digital at Attest
Podcast: Content Design Podcast
Episode:

S1 Episode 3 – Test and test again – how to better understand your audience with Alex Rees, Head of Digital at Attest

Category: Arts and Design
Duration: 00:22:02
Publish Date: 2018-02-04 18:00:00
Description:

How can you tell if your content is working? What will your customers prefer, design A or B? Alex Rees, Head of Digital at Attest, shares ways to tell if your content is performing and how to effectively test your content. We chat about how to design tests based on what you want to find out and why. Plus how to measure success and get stakeholder buy-in to a rapid test and learn approach. 

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