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Home > Business Reporter Podcast > How AI is changing your CRM – and your business
Podcast: Business Reporter Podcast
Episode:

How AI is changing your CRM – and your business

Category: Business
Duration: 00:15:34
Publish Date: 2021-05-20 13:00:00
Description:

Your CRM is only as good as its data and the insights you derive, and AI can help surface and plot trends

Your business’s customer data is everywhere – in your teams’ email inboxes, calendars, IM platforms such as Slack and on social media – and, within those places, there are levels of data that offer invaluable insights into the relationships between an organisation and its network. And, in today’s knowledge economy, companies are seeking ways to make the most of this data to drive business forward.

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