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	Podcast:		Amazing FBA
	Episode:		Business Strategy During Recession for Amazon & E-commerce with Ken Burke of Entrepreneur NOW
	Category:		Business
	Duration:		00:28:18
	Publish Date:		2022-10-31 07:00:20
	Description:		Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from the USC Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year. In This Episode You'll Learn [02:22:00] The Recession [04:42:00] When To Cut Your Loses [06:21:00] Surviving The Process [09:46:00] Playing in the US Market [11:34:00] Applying The Strategy [15:08:00] The Cycle of Recession [16:13:00] The One Affected The Most : Small Businesses [17:48:00] Covid And The Boom of Ecommerce [20:49:00] The Upside of Making Tough Decisions [25:41:00] Conclusion Resources Get Your Free Decision Matrix HERE Financially Model the costs - 3 Year Financial Planning Tool
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