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Home > Amazing FBA > 12 Principles of Product Development Part 2
Podcast: Amazing FBA
Episode:

12 Principles of Product Development Part 2
Category: Business
Duration: 00:24:49
Publish Date: 2022-06-24 07:00:06
Description: “Private Label” has been a buzzword in ecommerce for several years. But what does it mean for Amazon sellers in particular (and ecommerce operators more broadly) in 2021? How do we gain a real, sustainable competitive advantage? On Amazon, one question is paramount: How do we make our products different enough from the competition not be just shopped on Price? Get this wrong and at most you’ll make empty sales, with no profits and probably a loss. Get this right and you have a chance to make sustainable profits. In this 2nd of 3 episodes on this topic, we dive into Michael’s principles 5 through 9 of 12 to answer these questions. What you’ll learn What your “P & P” is and why it’s critical to differentiating your product Why talking to people matters so much…and why you DON’T talk about products initially Jason’s “12 Days of Christmas” campaign….and how it gave them massive insight into their customers’ buying patterns What “search intent” is and why it matters so much Why keyword research alone will never be enough to create differentiated products Why sourcing needs to be part of market selection Why local sourcing (worldwide) can be a super smart sourcing strategy Resources Mentioned www.Ruralhandmade.com  – run by Konark Ogra  www.Futurestatemedia.com – by Ashley Pearce 10K Collective Mastermind – run by Michael Avenue7media – Amazon Agency  run by Jason Boyce E-commerce and Business Books Mentioned Ash Maurya: Running Lean (includes a chapter on the “Problem interview”) – (UK Amazon link) Richard Koch: The Star Principle – (UK Amazon Link) Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.
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