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	Podcast:		Amazing FBA
	Episode:		Finance Mistakes eCommerce Sellers Make
	Category:		Business
	Duration:		00:45:37
	Publish Date:		2022-03-07 07:00:21
	Description:		Listening and truly understanding are the foundations for good guidance. Rob runs a Virtual CFO company and has >10 years’ experience in Finance and entrepreneurship. Co-founded 4 clean-tech companies in China. Strong listener that understands Finance, Strategy and the perspective of a business owner. Focus is on the strategic role of finance: investment decisions, fundraising, cash flow forecasting and scenario planning. Next to running his own business, Rob has been advising and mentoring companies in Software, eCommerce and Professional Services industries, with a geographic focus on Greater China, South East Asia and Western Europe. On this episode you'll learn: Rob's Background The reason people start a business Why does starting a business matter The bug impacts of having a goal The key things that go on a business The vulnerable areas on a business What are the signs you’re doing this The no 1 place to cut costs A strategic reason for keeping a loss-making SKU on How to make the business more profitable
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