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Description:
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Sometimes you leave the door wide open for all your rival
Ultimately, we want to defend our real-estate
If a shopper makes it to our product page, we don’t want to lose them to competitors.
So it’s better to defend some of that real estate/air space.
Today, Brian Johnson from Canopy Management will share his thoughts about defending and stealing the Amazon market.
You'll Learn:
How to defend your product through "air space"
How to steal market share through the listing
Understanding Amazon Ad Options
The importance of identifying complementary products
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