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Podcast: Amazing FBA
Episode:

Chatbots (Paul Harvey)
Category: Business
Duration: 01:16:17
Publish Date: 2018-11-02 00:00:37
Description: Background Paul Harvey eCommerce seller and co-founder of Seller Chatbot Paul had used ManyChat - it’s fantastic but has a very long learning curve (2-3 months) He wanted something specifically for eCommerce. Paul developed Seller Chatbot for himself. Then he made it available to clients via Beta. Now it’s about to become available to the general public. What is a chatbot? (Wikipedia definition here) It’s connected with Messenger type systems. It’s basically an artificial intelligence programmed to respond to various text with new text. [A bit like Siri for iPhone users - but in typed form - Michael] Messenger comes in a few forms: Wechat, WhatsApp (opened by Facebook ), Facebook messenger WeChat in China can already be used order groceries etc. that’s what Facebook wants to be. A platform for business owners to sell things to consumers. They want messenger to be the be all and end all. That’s why it’s so busy now. Say have 10,000 subs on chatbot - messaging is still so new. Now it’s easy. Right now on messenger 80-90% open rate. cf. email 20% is good. You can also send those customers to your own ecommerce website. You can do payments via messenger - you can buy your stock via messenger cutting out Amazon. Facebook will soon offer fulfilment options. Missing opportunities When Instagram first launched, it was amazing for building an audience for a brand. Now it’s more competitive. If you feel you missed out on that, you’re in the right place. Chatbots will be bigger than Instagram - and it’s in its infancy right now. What do you use it for? For Amazon selling Search and buy - organically - this is the most powerful. Automated services will emulate that with bots etc. Amazon knows what is happening and nothing is as effective as a real person. With a chatbot, you can give them instructions. It’s all automated - but you can keep it entertaining! Say 80% off Facebook ad -> messenger bot with auto messages Click link - bot - GIFs, crack jokes, entertain them/. 50% off offer 80% off - which one would you prefer? Always 80% “There’s a catch” GIF - The catch is if I give the 50% off offer, direct to Amazon For 80% off, I need you to search 95% of people chose 80% off offer They are happy to do the extra work. Flow 2 You could just do “here’s the coupon” Let’s say they don’t buy the product Next day “Did you get our product” If no - don’t worry, we have 2 hours left Then “If not interested” “Why?| price, marketing, photos etc. People tell you and you can fine-tune the process Example One lady - husband walked out on her - no money “We got you, I’m sending you two products free of charge.” That lady didn’t leave a review but is now the best brand ambassador. Move now! This window won’t last long - marketers will jump on it! Getting the marketing style right Paul Hired an assistant who is 23 to monitor the chatbot conversations. If someone goes off on a tangent, she’ll leap in and intervene. She can do her job lying in bed on her phone! From a customer POINT OF VIEW, they see a seamless blend of bot and assistant. They do make a joke about it. But people are quickly becoming accustomed to the mix. Customer comfort with chatbots 27% of users in the USA will buy a basic product via chatbot 13% will even buy an expensive one! So people are comfortable enough with chatbots to spend real money. Growth of chatbots There are 300,000 active chatbots now. “Bots builder” is now a job But there are over 6 million businesses on Facebook By 2020 over 80% will be using chatbots. In a year’s time, it will be so different. Again, now is the time to move on this. People are now okay with bots People are used to it now - make someone’s life easier. Lego and Domino’s do it and are killing it. These days a lot of websites have a chatbot in the corner, saying for example “Look at this video over here”. What’s the best way to create an organic feeling conversation?
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