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How to Sell your Ecommerce business for a $5M+ valuation
What do you need to do if you are selling your ecommerce business worth over $5 million?
Buyer types for $5M+ businesses
Selling your ecommerce business for a higher valuation is in some ways actually easier than selling a smaller business. Certainly, there are more buyer types for higher-value businesses.
Buyer groups
- individuals who pool their money - informal
Investor groups
Family offices
Wealthy family has generational wealth - instead of outside investment co, create internal office
Click below to estimate the value of your business
Estimate your business value
Before you start selling your ecommerce business: Get very organised!
Financials
Ideas and plans for growth
Operational standpoint
What would right way to scale be?
Supply chain etc.
Think through what buyer will want to know your opinion on
Common Q from Buyers “if you weren’t selling your ecommerce business and you wanted it to double in size, what would you do?
This can be pretty deep
Acquiring new products
Finance
logistics
Marketing
Timescale for preparing to sell your business
If it’s within a few months:
Not a lot you can do to change your business that will have a big impact
6-12 months out
Understanding what market will want - and get it done
Eg you have a brand on Amazon, get the trademarks secured
Start expansion process
Eg sell a lot of kitchen products under brand -
3 new products
find a source for them
Put them into motion
Global Wired Advisors can help buyers dig into the process
If you are selling your ecommerce business for higher values, you want to move buyers to thinking beyond just multiples.
Global Wired Advisors help buyers strategise around this.
What does that look like?
Wholesale
Off amazon
Other marketplaces
Sell on website
International
Global wired does a free consultation
Get seller to start thinking about what does it
Do ecommerce business owners have to be based in USA to sell their businesses?
No it’s a very international market - because of how Amazon works and technology.
There are owners based all over the world.
They may live in Spain and sell in USA or vice versa.
Selling businesses across the globe is actually quite easy.
There are a lot of international buyers for US businesses and vice versa
Recent trend: successful amazon sellers are very focussed on non US markets, because the US market for amazon is so saturated and competitive.
Most successful sellers are in multiple countries.
What do you need to think when selling your ecommerce business worth over $10 Million?
Private Equity
Similar to smaller businesses but it’s amplified.
The buyers know exactly what they want and don’t want.
More money is at risk.
The right Buyer for your business starts to come in a more specific fit.
Eg PE group that really loves beauty products
A great business but which doesn’t do beauty won’t sell to them.
Businesses fall into buckets and it’s about a right fit between your ecommerce business and the acquiring company.
If someone’s going to pay $20m even though cashflow is in place
even more organised
Tightly managed supply chain
Brand protected
Having a team helps to sell your business
Having actual employees and infrastrcurtue is more important
How do multiples relate to size?
In general: Larger businesses tend to sell for larger multiples
For various reasons
Right now (Nov 2018), larger businesses selling quicker than smaller businesses.
Larger interest from pro Inv groups in amazon than two years ago
Many more smaller businesses are coming to market - more than 1.5-2 years ago
In reality each business will be different - valuation is based on individual attributes
Larger businesses go for as much as 5X cashflow/EBITDA
Whereas $500k-1m more like 3X cashflow |