Search

Home > Amazing FBA > Outsource Amazon tasks – with Connor Gillivan of Freeeup
Podcast: Amazing FBA
Episode:

Outsource Amazon tasks – with Connor Gillivan of Freeeup
Category: Business
Duration: 00:55:41
Publish Date: 2019-08-08 00:00:31
Description: Outsource Amazon tasks - with Connor Gillivan of Freeeup www.Freeeup.com - why did it start? The experience of Scaling their Amazon business. They tried to outsource Amazon tasks and got frustrated. They hired people for Amazon tasks and were unimpressed with existing hiring platforms, like: Upwork Fiverr Freelancer Found amazing people to outsource Amazon tasks to, but frustrated with the hiring process: Too much time posting jobs, interviewing and vetting 20 people Turnover Not supported by the platforms They thought: in 2015, there must be a better way to do this? Connor Gillivan’s Background Connor is the CMO (Chief Marketing Officer) of Freeeup, a platform that exists to help Amazon sellers outsource tasks. Been in the e-commerce world since 2009. Met business partner Nathan Hirsch in college. Scaled business to over $25 million in products and hired over 50 people. What are the Core differentiators between Freeeup.com and the other platforms that help outsource Amazon tasks particularly? Time-saving - 1000s of applications from VAs - vet - top 1% into network Look at needs Intro to one person at a time Customer-service driven after Amazon Amazon measure very precisely What First Roles  Might You hire for when you Outsource Amazon tasks? Customer service is usually the first Amazon task to outsource Scary to some people because it’s frontline If you’ve been running CS for your business, you should have set processes in place Refunds, replacements, cancellations etc. Because: Time-consuming Distractor because it happens all the time How do we ensure we don’t get Amazon Account suspension risk if we outsource customer service? Be sure you’re careful who you hire to do Amazon customer service Give them 20-30 common emails and see how they respond Don’t let them on the platform until they are tested Create email templates for every single CS situation Eg 15 most common situations Canned template Hiring forces you to revisit SOPs, which is very powerful. Other first  Amazon tasks to outsource? Listing products (specialist) If you’re consistently adding products. Someone who specialises in this. Keyword targetting How to create text Title Bullets Description Back end Check photos/make sure they are good. What’s the best approach to handing off listings to an outsourcer? Perfect it yourself Create a process Have a template Have examples Then hand it off Eg Freeeup Ask specific Qs and check their knowledge Find the right person Share SOP Ask for their feedback Then have them create 1,2,3 sample listings Give them feedback based on that When it’s better than you, pass it off Set up system and managing Hiring Experts for Amazon outsourcing Is it worth getting input from an Expert to get SOPs and patterns better before outsourcing?  Yes, it definitely is. It’s pretty affordable because you won’t need to do this often and it won’t take much of an expert’s time to create templates and SOPs for you compared to doing it yourself or creating it with the outsourcers. Amazon specialist Amazon Listings Amazon SEO from the “inside” ie experience Amazon launch from experience Product line planning Amazon SEO/keyword ranking from the “inside” ie experience Amazon launch from experience Ongoing ranking and engagement What other Amazon tasks roles would you outsource early? PPC management Because it’s a specialty that takes time to develop. You can outsource things That take up too much time/below paygrade Areas of business I don’t know enough about and it could be 3-6 months to become expert in that area. You can even learn from the PPC expert over time So you get Optimal use of money Learning
Total Play: 0