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Home > Amazing FBA > Women of Amazon – Branded By Women Conference Leaders
Podcast: Amazing FBA
Episode:

Women of Amazon – Branded By Women Conference Leaders
Category: Business
Duration: 00:38:19
Publish Date: 2020-05-19 00:00:47
Description: Branded By Women Conference created by Danny McMillan of Seller Sessions Today's Guests: Jana Krekic of YLT Translations Sylv Stefanowicz of Bilbette Michele Venton - Amazon Business Seller! What’s important about the conference? Michele - excitement to attend the event - great content - - Men and women - Important to hear different voices and stories - Different strategies - Find something that suits them - It’s not all about black hat ranking Jana - Everyone shares stories - See how it’s possible to do/try - Divided into 3 days. - Mindset - Mastery - Marketing - Can go back - Surprised by the sheer number of women in the game Sylv - Mindset - As women always bringing selves down - But don’t have to be loud and centre of attention - So many introverts running successful businesses - Valuing selves more as women - Eg fashion - body shy etc etc Why a conference for Women? Sylv - Women more about brand and relationships - Men are more transactional - Creating a lovely brand Michele People have often said “this will be fantastic for my wife” - I’ve always wanted her to get involved - If men aren’t so good at the relationship side, maybe they do - A lot of husbands drive this Jana - International expansion and localisation - know your audience - Adjusting to this - Miserable failure story! Why expand ? - PPC can be cheaper than USA - Revenue can equal USA - “How do I get ahead of the game?” - Jana’s Background story - Serbia - Doing something wanted with life - Courage to start own business Amazon copyrighting - Keywords - TOS - Language - Not literal translation from US to Germany doesn’t work - They want to know solution of product and features etc Sylv How can male marketers market better to female buyers - 90% of US sales are to women or by men who buy after consulting with women - How women shop is important - Fashion - Sylv - more - More demanding - Consider all options available - In Germany even more demanding ( - Eg ASOS tried to apply UK marketing to Germany but came close to a profit warning - Every country there are ways to shop - What is considered attractive - What budgets are eg in Poland like USA Michele - need to know your avatar - It Comes down to knowing your audience - What voice you can talk to them in - Eg humour - does it translate? - Japan - culture v different - change listing completely - Know your brand - Core values - Tone of voice - Fit culturally - In Europe excluding UK 25% of revenue - Completely different ballgame - Eg Spanish - out in the summer with families - Not online! - Postal system not designed for online shopping - France - Taxes so huge - Germany - - Returns high - Tough crowd Why this matters? Michele - not offering a service - Not going to become a consultant or mentor - If I can motivate or inspire anyone it’s mums who have felt somewhat trapped - Bringing up young kids - Trapped by finances - By environment - inspiration that this is accessible to them bec M started from there - Kids moving primary to secondary - Left corporate - Maybe they hated it - Shows you can certainly carve out a new Jana - Showing What women are capable of Barbie vs Ken! - Had an assortment of jobs - Always hair dressing - Neuroscientist! - Can not name a job ken had! - Women forget what they’re capable of doing! - MeToo to everything - New voices will be given an opportunity Sylv - biggest USP of the conference - 30 speakers - Different cultural backgrounds - So empowering - People will find something more about themselves - Modern entrepreneurship is tough - Low attention span - Saturated markets For more info on the Branded By Women conference, CLICK HERE
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