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Home > Amazing FBA > Amazon FBA Product Research with Jon Tilley of ZonGuru
Podcast: Amazing FBA
Episode:

Amazon FBA Product Research with Jon Tilley of ZonGuru
Category: Business
Duration: 00:25:45
Publish Date: 2019-12-30 23:00:28
Description: Amazon FBA product research is becoming more and more important especially as data in the Amazon ecosystem is becoming even more developed. Jon Tilley is the CEO and co-founder (with Adam Hudson) of ZonGuru an all-in-one software toolset to help Amazon sellers scale their business.  Background TACTICS FOR MARKET RESEARCH  Problem 1: Using keywords  and data to choose product niches And how to visualise it when you do Amazon FBA product research. As a private label seller, there are two factors in the product niche:  The data - 50% of the solution The more creative skill around differentiation. The data side The data is becoming more and more important especially as the Amazon ecosystem has developed Paid search Ranking algorithms getting more and more important The key areas Exact search volume from customers. In partnership with amazon, Zonguru gets access to exact search volume.  Actual $ from keywords - access to this data - for top 25 sellers  Money from keywords Understanding what keywords to target for your launch - there are many 1000 variations for Amazon FBA product research: Which produce the most revenue? Find out which is the most competitive? What keywords, therefore, to focus on? It’s a combination of: Relationship with Amazon Revenue share and market share  Reverse engineering and testing it against the algorithm “Keywords on fire”  - type in a keyword phrase Reverse lookup against ASINs Data from Amazon Exact search volume competition The spread of market share Based on  Based on the Brand Analytics API which listings get the biggest click % In market A Top 3 are getting top 60% of clicks   In market B top 3 are getting only 20% of clicks Dollars from keywords  tool  Example Eg “Back brace for men” top 3 sellers 12% - $330K/mo “Posture corrector” - top 3 sellers 15% - $220k/mo How to define a market? Specific metric - niche score (“Rainbow niche score”) Demand Competition  Relative investment to launch Amount of net profit There are 20 metrics that go into that  The strategy is to go into a niche category - objective to rank on page 1.  How would you define “too competitive”? You could put in a phrase like “gardening tools” From a filtering perspective  Search volume filter out
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