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Home > Amazing FBA > Private Label Strategy (step 1 of 10) – Who do I learn Private Label from?
Podcast: Amazing FBA
Episode:

Private Label Strategy (step 1 of 10) – Who do I learn Private Label from?
Category: Business
Duration: 00:29:20
Publish Date: 2019-07-25 11:47:57
Description: Private Label Strategy - Who do I learn from?   This mini-series is based on the  Amazing FBA “Build”  10 Step PDF Guide,  which is a Private Label Strategy guide. It's NOT tactical and immediate. It IS a framework you can hang your other Amazon business-building tactics on. Click here to download the free PDF The 10 steps to building an Amazon Private Label business Step 1 - what we all know - but don’t do! (More in a second on this) Step 2 - how to learn more from $600 than $6000 (launch in phases) Step 3 - The NSL process (how the overall phase works) Step 4 - Avoid wasting $5000+ (classic errors) Step 5 - Why “Product Research” Fails (and what to do instead) Step 6- The keys to great sourcing Step 7 - The New “old-school” Launch method that works Step 8 - Finding buried Treasure in your Amazon business (measuring & understanding) Step 9 - When to scale up (and when not) Step 10 - The 3 Cs to Success with Amazon Private Label (the framework you need to BUILD a business as a solopreneur) Who should you Learn From? Expert modellers NLP founders, Bandler and Grinder, weren’t experts in many areas - they were experts at modelling (the True meaning of NLP according to many). “Those who can’t, do; those who can, teach” …Well...yes and no. Sure, you need to learn from someone who has learned how to do things themselves from real experience. However, simply following peak performers is not enough. Peak performers often have extreme talent and quite some luck too. The best football (soccer or American Football) coaches are not necessarily - or even often - those who were outstanding players. Coaching and training is a different art than performing, and the same is true in business. Who NOT to follow for your Private Label Strategy FaceBook groups are like bin-diving There may be value in some groups - but be selective Much of what you hear is from the “Amazon Echo Chamber” (Will Tjernlund’s phrase)[LINK to Goat Consulting] Facebook+Youtube+Podcasts=Confusion! Absorbing info in bits means you have to integrate it But if you’re new, what are you integrating it INTO? There are multiple ways to do anything Following 10 people means having 10 views on how to do it all Distilling your own model from scratch costs time  - and time=opportunity cost In the end, you need to have clear structure Private Label Courses and “Gurus”   Basing things on reading/learning only is too abstract Not doing it yourself you don’t know what it FEELS like That means you can’t deal with the psychology of fear and greed - which is critical It’s hard to get people to trust you if you haven’t done something yourself Also it’s sometimes impossible to judge “Facebook warriors” Based on 1 seller’s  experience is too narrow Each market (category on Amazon) is different Some are more seasonal eg toys Some are problematic because of low demand (eg UK) Some are hyper-competitive (eg supplements; eg USA) Success once or twice can be just luck - and luck is not a strategy! Particular times had particular ease eg starting in 2013 - strategy needs to work now Based on success from five years ago is out of date Amazon changes rapidly Whole strategies that worked 5 years ago are a disaster now Tactics that were powerful to use 3 years ago would get your Amazon account permanently suspended now Here’s what our work is based on: Selling on Amazon personally for about 4 years Interviewing serious power sellers - mostly American - for the podcast (about 3 ½ years) Private connections in the UK to Power Sellers (over £100k/month)  (for about 3 ½ years) The 10K Collective Masterminds (collective turnover around £12/$15 mill a year) This group, which I've run since Sept. 2017, is full of power sellers. The most successful sellers in that have about doubled turnover since they joined (just about 22 months ago)
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