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Home > Transformarketing > S2E2 - Application of Big data in Marketing (Ft. Vidhyashankar Sriram - VP, client solutions: Crayon data)
Podcast: Transformarketing
Episode:

S2E2 - Application of Big data in Marketing (Ft. Vidhyashankar Sriram - VP, client solutions: Crayon data)
Category: Business
Duration: 00:35:52
Publish Date: 2023-01-10 12:20:14
Description:

Big data as a concept has been around for a long time, but it's use in the field of marketing has been garnering some steam recently.

With the growing importance of first party data and personalization, big data now has a much larger role to play. In this episode, featuring Vidhyashankar Sriram (VP, client solutions - Crayon data) we deep dive into some use cases, strategy and adoption of big data in marketing.
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