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Home > The Sales Hacker Podcast > 206. Turning Your Marketing Department Into a Revenue Generator
Podcast: The Sales Hacker Podcast
Episode:

206. Turning Your Marketing Department Into a Revenue Generator
Category: Business
Duration: 00:32:39
Publish Date: 2022-04-26 05:00:00
Description:

In this episode, we've got Kathleen Booth with us. Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet.

What You’ll Learn

  1. How Kathleen grew a newsletter to 30,000 subscribers
  2. How to turn your marketing department into a revenue generator
  3. How to keep key stakeholders excited about your long-term content strategy
  4. Why performance marketing isn’t effective

Show Agenda and Timestamps

  1. About Tradeswell and Kathleen [3:34]
  2. Turning a marketing department into a revenue generator [15:44]
  3. Keeping key stakeholders excited about a long-term content strategy [21:34]
  4. Performance marketing isn’t effective [25:19]
  5. Paying it forward [27:29]
  6. Sam’s Corner [29:25]
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