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Home > The Sales Hacker Podcast > 195: 3 Steps to Focus on Your Customer’s Customer
Podcast: The Sales Hacker Podcast
Episode:

195: 3 Steps to Focus on Your Customer’s Customer
Category: Business
Duration: 00:31:10
Publish Date: 2022-02-08 05:00:00
Description:

In this episode of the Sales Hacker Podcast, we have Ashley Welch, Co-Founder at Somersault Innovation, where she leverages design thinking in sales coaching. Join us for an engaging conversation about the 3-step process to help sales reps unlock their empathy, curiosity, and insightfulness.

What You’ll Learn

  1. The importance of focusing on your customer’s customer
  2. True sales is about empathy
  3. Harnessing challenge into curiosity
  4. Ashley’s discovery-insight-acceleration framework

Show Agenda and Timestamps

  1. About Ashley Welch & Somersault Innovation [2:05]
  2. Bringing concepts of design thinking to sales [5:24]
  3. Step one: discovery [7:29]
  4. Step two: insight [14:03]
  5. Step three: acceleration [17:41]
  6. Paying it forward [25:16]
  7. Sam’s Corner [27:31]
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