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	Podcast:		The Sales Hacker Podcast
	Episode:		176. How to Rock Product Marketing w/ Ajit Ghuman
	Category:		Business
	Duration:		00:32:06
	Publish Date:		2021-08-31 05:00:00
	Description:		In this episode of the Sales Hacker Podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale . Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good. What You’ll Learn - The role of product marketing, perfectly summarized - Why pricing is too often an afterthought - How to make pricing decisions upstream - The importance of truth telling Show Agenda and Timestamps - About Ajit Ghuman & Narvar [3:40] - The role of product marketing [5:30] - A pricing philosophy that works [8:55] - The relationship between price & customer satisfaction [14:15] - Why truth trumps feeling good [22:28] - Paying it forward: shout-outs [27:16] - Sam’s Corner [29:40]
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