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Host Devin Becker sits down with Aaron Bush (Managing Partner & Co-founder of Naavik) for a grounded look at how games are using AI today, separating real production wins from the hype. They map where the industry is right now and then dig into concrete examples across the pipeline: Capcom’s ideation and efficiency gains, Pearl Abyss using placeholder assets during development on Crimson Desert, Embark and Nexon’s work across experiential data, coding, and voice, and Krafton’s experiments with AI co-playable characters and workflow optimization. The conversation also covers the less glamorous (but high-impact) uses like Live Ops content production in mobile (story, levels, art, balance, cutscenes), automated QA like King’s AI testing for Candy Crush Saga, rapid prototyping, and the broader tooling layer that’s reshaping how games get made. We’d like to thank Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at https://grow.medal.tv.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube Channel For more episodes and details: Podcast Website Free newsletter: Naavik Digest Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe |
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