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Home > The Defiant > The Rise of the Fan Economy | Consumer Crypto | Avalanche Ecosystems Ep. 4
Podcast: The Defiant
Episode:

The Rise of the Fan Economy | Consumer Crypto | Avalanche Ecosystems Ep. 4
Category: Technology
Duration: 00:18:26
Publish Date: 2026-01-05 16:43:07
Description:

For consumer crypto to thrive it needs to embrace finacnialization to deliver a better experience, and maker sure crypto disappears everywhere else. Projects doing this right sit in an emerging sector called fantech. In this episode of the Avalanche Ecosystem Series, we explore the rise of Fantech: a new category where sports fans, music fans, creators, and event-goers become participants in real digital economies.From loyalty programs and ticketing to creator monetization and on-chain rewards, we look at how these experiences get a 10x lift when they go onchain e and why Avalanche is emerging as one of the leading infrastructures powering this shift.The episode opens with a real story from the Champions League final and expands into a global look at how blockchain is quietly reshaping fan engagement, payments, and ownership at scale.Featured conversations:Rain — using stablecoins to power global consumer payments and rewardsUptop — building wallet-based loyalty for major sports teamsThe Arena — enabling creators to monetize directly through social cryptoTixbase — rebuilding ticketing with on-chain transparency and fan identityIn this episode:Why loyalty and rewards are a multi-billion-dollar global marketHow on-chain points and fan engagement differ from traditional programsWhy ticketing may be one of the most natural consumer use cases for blockchainHow creators and fans are earning, not just speculatingWhy Avalanche’s architecture is uniquely suited for consumer-scale appsWhy the future of consumer crypto won’t feel like crypto at allChapters:00:00 – The Ticket That Didn’t Work01:30 – What Is Fantech?04:00 – Payments as the Base Layer06:30 – Loyalty Goes On-Chain10:00 – Social + Fan Economies13:00 – Fixing Ticketing17:00 – Why Avalanche Works for Consumers19:00 – The Future of Fandom

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