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Podcast: The Decision Corner
Episode:

Strategies to Motivate for the Collective Good: Erez Yoeli
Category: Science & Medicine
Duration: 00:46:54
Publish Date: 2020-10-23 21:47:00
Description:

In this episode of The Decision Corner, Brooke Struck invites Erez Yoeli to share his insights on how people tick. Dr. Erez Yoeli is a research associate at MIT’s Sloan School of Management and co-director of the Applied Cooperation Team (ACT). ACT is a team of researchers that applies insights from the social sciences towards increasing contributions to real-world public goods.

Erez designs and tests large-scale interventions to promote altruistic behaviors such as charitable donations, volunteering, resource conservation, and medication adherence. He has worked as a researcher at Harvard University’s Program for Evolutionary Dynamics and Yale University’s Human Cooperation Laboratory. He holds a Ph.D. in Economics and an MBA from the Booth School of Business at the University of Chicago. In this episode, we discuss:

  • What motivates people to do the right thing
  • How group behavior works
  • The difference between reputation and identity
  • High and low tech solutions to problems of collective action
  • The importance of speaking to communities in their own language (sometimes literally)
  • What sets our current pandemic response apart from those of the past
  • The unique power of social norms
  • The meaning of community, and its unique role in mediating motivation
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