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Home > Scrum Master Toolbox Podcast > Why Your Process Changes Are Failing—The Stakeholder Alignment Problem | Deniz Ari
Podcast: Scrum Master Toolbox Podcast
Episode:

Why Your Process Changes Are Failing—The Stakeholder Alignment Problem | Deniz Ari

Category: News & Politics
Duration: 00:16:31
Publish Date: 2025-05-21 10:05:00
Description: Deniz Ari: Why Your Process Changes Are Failing—The Stakeholder Alignment Problem

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

Deniz explores the challenges of implementing change in organizations, emphasizing that change is always a long and difficult process requiring patience and trust. Drawing on the Change Curve concept, Deniz shares a personal experience trying to improve project visibility by cleaning up backlogs in JIRA for 10 in-flight projects. Despite good intentions, Deniz found themselves as the only person using the tool, with team members and Product Owners using different systems that better suited their specific needs—POs wanting only high-level items while the development team needed to split items into smaller tasks. Through this experience, Deniz learned the crucial importance of having all stakeholders (Product Owners, development teams, and managers) aligned on using the same tool, and understanding the unique perspectives of each group before implementing process changes.

In this episode, we refer to the Change Curve

Self-reflection Question: What changes have you attempted to implement that failed because you didn't fully understand the different needs and perspectives of all stakeholders involved?

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