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	Podcast:		Science Communication Accelerator (scicomX)
	Episode:		How to incentivice and increase the appreciation of scicomm
	Category:		Science & Medicine
	Duration:		00:36:24
	Publish Date:		2021-11-23 05:00:00
	Description:		Science communication is severely hampered because the incentive system in research organizations and universities is too often based solely on the number of published papers and citations. A key to broader acceptance of science communication could therefore be to increase appreciation for science communication and anchor it in the academic incentive system. In this episode, I discuss how this can be done with Markus Weißkopf. Markus is the managing director of Wissenschaft im Dialog, which has around 60 employees and is an important promoter of science communication in the German higher education system. -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (Julius.wesche@scicomx.com). You find me on Twitter, on Linkedin, and on Instagram.
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