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Home > Mastering Retention > Ep. 118: Understanding Player Needs and Localization
Podcast: Mastering Retention
Episode:

Ep. 118: Understanding Player Needs and Localization
Category: Technology
Duration: 00:31:31
Publish Date: 2023-07-06 16:50:49
Description:

Joakim Hoglund, Head of Studio at Fun Rock, shares insights on designing games for a target audience and the importance of understanding user needs. This episode doesn't disappoint. Tom and Joakim talk about:

  • Designing games for a target audience and understanding player needs
  • Challenges of creating games for a region you aren't familiar with
  • Fun Rock's solution of hiring a team that understands the culture and audience
  • Benefits and drawbacks of creating separate servers for different regions
  • Role of player-driven decisions in game design
  • Emphasis on the importance of localization and being immersed in the culture of the target audience when designing games
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