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In-app purchases are the main way most games make their money, so getting players to not only continue playing your game, but continue purchasing items within your game is hugely important. This week on Mastering Retention, Tom speaks with Haider CW (Director of Economy at Scopely) about how to fine tune your game economy to fit your game and audience, the importance of proper economy maintenance, and so much more! Here are your cheat codes: 0:35 How did Haider CW get into the video game industry? 1:37 What does a Director of Economy technically do? 2:38 Economy maintenance for an existing game. 7:07 Building relationships between rewards. 13:27 The best way to segment players. 19:03 Session motivation 22:02 Progression curve in collection RPG 23:52 Mitigating mistakes in economy design 31:40 Fine tuning game economies 33:22 Different economies for different types of players 35:14 Looter-Shooter Economies 39:59 Maintaining player spending. 43:43 Economy for City Builders 49:14 How to keep more players around longer.Episode 103 |