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	Podcast:		Mastering Retention
	Episode:		Ep. 100: Mastering Retention
	Category:		Technology
	Duration:		00:45:59
	Publish Date:		2022-10-13 04:00:11
	Description:		This week’s installment of Mastering Retention is a special one, as Tom celebrates the 100th episode with the help of Yosi Tal (Senior Product Manager at Papaya Gaming). The two of them commit the entire episode to the topic of retention. They discuss features and emotions that drive retention, segmentation, player progression goals, maximizing the first time player experience and so much more! Here are your cheat codes: 1:19 How did Yosi Tal get into the video game industry? 5:37 The pillars of retention strategy 7:45 Player progression goals 10:47 Playing for status 12:15 Long term retention through social features 14:42 Social obligation 20:10 Personalization 24:14 No-brainer features 26:31 Feelings drive retention 28:31 First time player experience 32:17 Reward calendars 34:47 Personalized player experience 37:45 When to change things for a player 39:36 Is segmentation a full-time job? 41:14 Segmentation mistakes 44:00 How to keep more players around longer.
	Total Play:		0