|
Most games require compelling live ops and multiple ways in which to make money - casino games are no different. This week on Mastering Retention, Tom speaks with Dafna Ben Onn (Director of Monetization at SciPlay) about the different challenges that face casino games, managing a live ops calendar, player segmentation, monetizing casino games, and much more! Here are your cheat codes: 1:10 How did Dafna Ben Onn get into the video game industry? 5:12 What is it like to work at SciPlay? 7:42 Defining Player Ops. 9:57 Scheduling Content. 13:47 Who helps to plan a content calendar? 16:06 Scheduling content based on user habits & behaviors. 21:29 How Casino games make money. 28:23 Improving Segmentation 36:08 A good first step for introducing Live Ops. 36:42 Truly understand what you need to solve, before trying to solve it. 39:44 Figuring out what players value. 42:36 Rewards and currency within casino games. 45:18 How to keep more players around longer. |
.png)
More
Religion & Spirituality
Education
Arts and Design
Health
Fashion & Beauty
Government & Organizations
Kids & family
Music
News & Politics
Science & Medicine
Society & Culture
Sports & Recreation
TV & Film
Technology
Philosophy
Storytelling
Horror and Paranomal
True Crime
Leisure
Travel
Fiction
Crypto
Marketing
History
Comedy
Arts
Games & Hobbies
Business
Motivation