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On today's episode of Mastering Retention, Pradeep Gupta (Product & Growth at Gameberry Labs) speaks with Tom about integrating social features into a mobile game and the importance of socializing in videogames. - 1:36 How did Pradeep Gupta get into video games? - 3:38 Why did “Ludo Star” take off? - 10:09 Did “Ludo Star” grow organically? - 13:54 How to balance Monetization and social. - 16:52 Balancing Social and Monetization. - 22:34 What does social LiveOps look like? - 26:37 How to manage and monitor voice chat. - 32:33 How does voice chat change the game? - 35:19 Have people abused the voice chat feature? - 41:42 When to know when to add social features. - 44:18 How to keep more players around longer. |