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Description:
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In today's episode of the Mastering Retention podcast, Tom interviews MURKA's COO Barak David, who went from a technological background to leading a company's business strategy.
Some of the key topics from today's episode: - Why he decided to open an accelerator division within MURKA
- How some of the Social Casino features can transfer to other genres
- Pushing MURKA to be a more data-driven company but letting creativity thrive
- His take on 100% personalization
- The process they recommend for planning a live ops calendar
- How do they incorporate their audience and community into new game content and features
- One tip or trick on how to boost the retention rate.
Visit Barak's website here or contact him through LinkedIn. |