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	Podcast:		Mastering Retention
	Episode:		Riley Anderson, CEO of Umami Games, on hyper casual games
	Category:		Technology
	Duration:		00:51:22
	Publish Date:		2021-04-14 12:48:14
	Description:		On today's episode of the Mastering Retention podcast, Riley Andersen, Co-Founder and CEO of Umami Games, joins Tom to talk all about hyper-casual games! Umami Games is a hyper-casual games startup in Copenhagen, Denmark. Riley always been a passionate gamer but found her light with hyper-casual games. Topics from today: How being a social media manager shaped her way of thinking now How she started Umani Games What are hyper hyper-casual games? Who is the target audience for hyper-casual games? Steps to go from idea to reality in hyper-casual games CPI in hyper-casual games Monetizing your game One retention tip for hyper-casual games Finding the right people for your company
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