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- 0:45 How did Mikael Silvennoinen get into the video game industry? - 3:06 How his background as a chef impacts his career in video games. - 5:08 What does he define player experience? - 6:19 How to accommodate all the different things that different players want. - 7:53 Effective ways to communicate with players. - 8:59 The challenge of localization. - 10:20 Communication errors and how to prevent them. - 13:46 Providing a good customer service experiences. - 15:40 Using forums or discord to gain player feedback. - 22:59 Acquiring player feedback through surveys. - 28:55 Using Social Media to engage with players. - 32:09 Marketing campaigns. - 35:10 How to keep more players around longer. |