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Home > Making Sales Social Podcast > Trust First, Sell Later: New Rules of Social Selling
Podcast: Making Sales Social Podcast
Episode:

Trust First, Sell Later: New Rules of Social Selling
Category: Business
Duration: 00:31:29
Publish Date: 2025-04-22 10:05:00
Description: In this episode, Brandon Lee, founder of Fist Bump and seasoned entrepreneur, shares how modern buyers have changed—and why your sales approach should too. Discover why traditional outreach is failing, how to lead with value through content, and how to build trust before asking for a meeting. From lessons learned through failure to insights on authentic LinkedIn engagement, Brandon breaks down what it really means to make sales social in today’s world.
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