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Home > GEAR:30 > Raide: Building a Solutions-Based Backcountry Brand
Podcast: GEAR:30
Episode:

Raide: Building a Solutions-Based Backcountry Brand
Category: Sports & Recreation
Duration: 00:50:38
Publish Date: 2024-01-19 18:24:05
Description:

Luke Koppa sits down with Kyle Siegel, the founder of Raide, which is one of the newest players in the backcountry softgoods category. They launched with a lightweight 40-liter backpack that immediately made a splash when it was released, so we sat down with Kyle to learn about how — and why — he started Raide.

We cover the problems he’s looking to solve; how he went about doing so with the Raide LF 40 pack; we do a deep dive on some of the latest high-end, ultralight pack materials; the challenges and benefits of running a new, small business in the category; what we should expect from Raide in the future, and more.

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Blister First Look: Raide LF 40L Pack

TOPICS & TIMES:

Kyle’s Background (3:28)

The Problems Raide is Attempting to Solve (6:19)

Prototyping Process & Must-Have Features (12:15)

Deep Dive: Materials (17:00)

Raide LF 40L: Overview (28:07)

Raide’s Future Products (35:57)

Running Lean & Nimble as a Small Business (43:32)

Raide’s Athlete Team (46:17)

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