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Kara Williard speaks with Coalition Snow founder and CEO, Jen Gurecki, about running a ski and snowboard brand owned and operated by women that designs products for everyone; what the evolution of these business goals has looked like; their brick-and-mortar storefront; “Far Out” trips around the world; inclusive initiatives designed to grow snowsports and build a lasting community; Coalition's 23/24 ski and snowboard lineup; what needs to happen for the ski industry to survive and thrive; Jen’s goals for the future; and more. TOPICS & TIMES: - So Much Powder (3:03)
- Founding Coalition Snow (5:20)
- Skis by Women, for Anyone (11:45)
- The Evolution of the Brand (17:09)
- The Team at Coalition Snow (22:01)
- Far Out: Retail Space (24:45)
- Far Out Trips & Jen’s Guiding Experience (28:17)
- Indigenous Backcountry Scholarship (34:43)
- Coalition Clubhouse (37:26)
- The 2024 Ski Lineup (39:08)
- The 2024 Snowboard Lineup (43:53)
- Survival of the Industry (46:00)
- Looking Ahead (52:11)
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