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Home > Ditching Hourly > Coaching Call with Communications Consultant Lynn Safranek
Podcast: Ditching Hourly
Episode:

Coaching Call with Communications Consultant Lynn Safranek
Category: Business
Duration: 00:46:29
Publish Date: 2025-10-07 10:00:00
Description:

Communications consultant Lynn Safranek joined me on Ditching Hourly to learn how to apply value pricing to an industry where the consultant can't control the outcome.

  • (00:00) - Introduction and Guest Welcome
  • (00:11) - Understanding Upstream Contributions
  • (00:23) - Lynn's Background and Expertise
  • (01:05) - The Value Pricing Dilemma
  • (01:21) - Client Communication Challenges
  • (02:45) - Media Engagement Strategies
  • (05:01) - Defining Client Needs and Goals
  • (08:08) - Crafting Effective Messaging
  • (14:32) - Measuring Success and Impact
  • (20:42) - Leveraging Media Coverage for Nonprofits
  • (21:26) - Budget Autonomy of Communications Directors
  • (22:41) - Crafting Compelling Stories for Donations
  • (24:33) - Exploring Budget Scenarios for Media Hits
  • (26:03) - Creative Strategies for Media Attention
  • (26:58) - Evaluating the Impact of Media Hits
  • (29:21) - Developing a Comprehensive Media Strategy
  • (31:35) - Reverse Engineering Media Success
  • (38:40) - Thinking Beyond Traditional Roles
  • (42:35) - Conclusion and Final Thoughts

Lynn's Links:

Lynn on LinkedIn » https://www.linkedin.com/in/lynnsafranek/


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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!
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