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The wonderful Blair Enns of Win Without Pitching returned to Ditching Hourly to discuss the pros and cons of productized services. Blair is generally against them and I am generally for them. Since we tend to agree on most things business-related, I wanted to have him back on the show to get to the bottom of our disconnect on this particular point. During the course of our hour-long chat, we uncovered lots of nuance and eventually understood both sides of the argument for or against. TL;DR: Whether or not offering productized services is a good move for your business depends on several factors, including:
- Whether you're a soloist or a big firm
- How good you are at sales
- Your business goals
Blair's links: |
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