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Home > Ditching Hourly > Paul Boag - Helping People For Free At Scale
Podcast: Ditching Hourly
Episode:

Paul Boag - Helping People For Free At Scale
Category: Business
Duration: 01:05:19
Publish Date: 2021-12-21 11:00:00
Description:

Paul Boag, UX consultant, digital transformation expert, and OG podcaster, joined me on Ditching Hourly to talk about how helping people for free is good for business.

Talking Points

  • The value of jumping on a new platform.
  • How podcasting creates trust.
  • How to create a good podcast.
  • Hunting versus gardening.
  • Expertise by association.
  • Video-first workflow.
  • The benefit of publishing your mistakes instead of editing them out.
  • Why you don’t need to be outgoing to have a podcast.
  • The benefits of daily publishing.
  • The trust difference between writing and speaking.
  • The simplicity of being a helpful human being.
  • Why you should share absolutely everything you know.
  • How tactics change over time.
  • Why you need to adapt for the reality you’re in.
  • What to copy from your heros (spoiler: copy the strategy, not the tactics).
  • Why niching down is a great way to become dominant in a sector.
  • Why it’s critically important to find out where your ideal buyers talk to each other.
  • How to work your way into a niche market.
  • Show your expertise, don’t tell your expertise.
  • Niching around an audience instead of a deliverable.

Connect with Paul:
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