Search

Home > DTC Podcast > Bonus: How Nearly 50,000 Brands Spent $606M This BFCM – Insights from Triple Whale


	Podcast:		DTC Podcast
	Episode:		Bonus: How Nearly 50,000 Brands Spent $606M This BFCM – Insights from Triple Whale
	Category:		Business
	Duration:		00:27:47
	Publish Date:		2025-12-04 21:12:48
	Description:		Subscribe to DTC Newsletter - https://dtcnews.link/signup Eric sits down with Anthony DelPizzo, Director of Product Marketing at Triple Whale, to unpack what actually happened across $2.9B in tracked revenue and $607M in ad spend. This episode is your shortcut to what worked, what didn’t, and what’s next. Black Friday/Cyber Monday 2025 is in the books — and Triple Whale tracked every click, conversion, and creative that moved the needle. View the Report: triplewhale.com What’s inside: Why new customers made up 48% of BFCM revenue — and what that means for retention now TikTok’s surge: ROAS up 28%, CPMs down 30% — here's why brands shifted Google and Meta platform breakdown: who won, who lost, and who overcharged What Triple Whale’s real-time BFCM Live dashboard revealed in seconds How Mobi AI became the virtual teammate nearly 50,000 brands relied on mid-sale If you’re a DTC marketer, growth lead, media buyer, retention strategists, or anyone planning for 2026 Q4, this episode is a must listen. Timestamps 00:00 BFCM early surge and overall sales performance 02:00 New vs returning customer trends and major revenue drivers 04:00 Rising ad costs and platform efficiency shifts 06:00 TikTok, AppLovin and alternative channels gaining traction 08:00 Email and SMS insights from post-purchase data 10:00 Meta and Google cost changes and ROAS movement 12:00 Diversification and placement performance on major platforms 14:00 Category winners and unit economics 16:00 Shopify outage and real-time data advantages 18:00 How brands used Moby AI for BFCM decision-making 20:00 Top lessons for brands heading into 2026 Hashtags #DTC #TripleWhale #BFCM2025 #EcommerceMarketing #DigitalAdvertising #MetaAds #GoogleAds #TikTokAds #Attribution #MarketingData #AIForMarketing #MobyAI #Shopify #PerformanceMarketing #OmnichannelMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
	Total Play:		0