Search

Home > Comms Minute > One Mistake To Avoid When Trying to Engage Frontline Workers | Comms Minute #33
Podcast: Comms Minute
Episode:

One Mistake To Avoid When Trying to Engage Frontline Workers | Comms Minute #33
Category: Business
Duration: 00:04:57
Publish Date: 2020-11-30 06:30:00
Description: Trying to reach your frontline employees? Stop developing your internal comms tech setups and building the strategy in a vacuum, says Brad Whitworth. Go where your employees are, learn how they consume information, which mediums, what channels work best for them, and what timing is optimal for them. Don't make assumptions. Make evidence-based decisions and create personas for different employee audiences. If you cannot travel on-site — schedule a call and ask employees how they want to receive information and why?
Total Play: 0