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	Podcast:		Comms Minute
	Episode:		3 Priorities for Comms Teams During M&A \| Comms Minute #12
	Category:		Business
	Duration:		00:06:24
	Publish Date:		2020-10-09 06:09:00
	Description:		Three top priorities for comms teams during a merger or acquisition: 1. Understand the purpose and goal of the M&A. Is it a merger of equals? Is it a streamlining? Is it assets stripping? How will the future organization look like? You need to have a deep understanding of this to be able to build your comms strategy. You want to be perfectly aligned with the company's objectives. 2. Understand the dynamics. Keep in mind that you're dealing not with two but three organizations: the acquiring, the acquired, and the future (merged) organization. Each of those has its interests and needs when it comes to employee communications. 3. Be strategic about how you position people on both sides of a merger. Be mindful of the visibility and inclusion of people on both sides of the equation in your communications.
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