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Home > Comms Minute > Corporate or Casual? — How to Find the Right Voice for Your Organization? | Comms Minute #14
Podcast: Comms Minute
Episode:

Corporate or Casual? — How to Find the Right Voice for Your Organization? | Comms Minute #14
Category: Business
Duration: 00:02:33
Publish Date: 2020-10-14 06:00:00
Description: The main objective when choosing a tone of voice for your company is consistency. Ask yourself: can this voice be used consistently and credibly? The corporate voice should never disempower or displace employee voice — it should respect and amplify it. Keep in mind that you deal with 3 voices: corporate (e.g., Pepsico), brand (Pepsi, Mountain Dew), and employee voices.
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