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Home > Code Switch > An Advertising Revolution: "Black People Are Not Dark-Skinned White People"
Podcast: Code Switch
Episode:

An Advertising Revolution: "Black People Are Not Dark-Skinned White People"
Category: News & Politics
Duration: 00:28:14
Publish Date: 2017-09-06 04:18:00
Description: How do you get black people to buy cigarettes made for cowboys and antebellum-style beer? Turns out, you don't. On this episode: Tom Burrell, who transformed the ad industry with a simple motto, "Black people are not dark-skinned white people."
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