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	Podcast:		Brand-Side
	Episode:		PR Might be the Most Valuable Part of Advertising
	Category:		Arts
	Duration:		00:46:28
	Publish Date:		2022-06-27 10:00:00
	Description:		A good agency tells a client's story, but a GREAT agency learns to tell its own. This is just one of the pieces of wisdom that Jeff Sweat, Founder of Sweat & Co and all around renaissance man, shares with us this week. From a start in journalism as one of the first reporters on the tech beat, to published novelist, to content marketing, PR and advertising maven- we hear about a unique journey that has told the stories of many remarkable campaigns and agencies. We discuss: Storytelling: What do we mean and when do we overuse it? PR isn’t something you do at the end of the process. How can PR become baked into a product or brand? How to be famous in 6 easy steps…really.
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