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	Podcast:		Brand-Side
	Episode:		The Serendipity of Discovery: What Zulily delivers is more than goods
	Category:		Arts
	Duration:		00:28:20
	Publish Date:		2022-07-25 12:36:52
	Description:		With all the shifts in online shopping in the past few years, e-commerce and marketing is finally leveling up. Today’s guest Hafiz Huda, Executive Creative Director at Zulily, is one of those pioneers and leaders in not just storytelling, but curating a unique experience in this realm. With experiences in innovative narrative campaigns, partnerships and diversifying media, he shares some highlights and also what is coming-up next. We discuss: List shopping or chore shopping vs. an online discovery experience Retail storytelling and the shop early model Shifts in E-commerce advertising and marketing
	Total Play:		0