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Description:
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With all the shifts in online shopping in the past few years, e-commerce and marketing is finally leveling up.
Today’s guest Hafiz Huda, Executive Creative Director, Zulily, is one of those pioneers and leaders in not just storytelling, but curating a unique experience in this realm. With experiences in innovative narrative campaigns, partnerships and diversifying media, he shares some highlights and also what is coming-up next.
We discuss:
- List shopping or chore shopping vs. an online discovery experience
- Retail storytelling and the shop early model
- Shifts in E-commerce advertising and marketing
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