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	Podcast:		Brand-Side
	Episode:		Brand-Building for CPGs at Every Growth Stage w/ Lindsay Martin
	Category:		Arts
	Duration:		00:25:55
	Publish Date:		2021-10-04 09:00:00
	Description:		Consumer packaged goods are an enormous product category with players spanning the gamut from Goliath household names to smaller but fast-growing challenger brands. Regardless of size, creating a brand that consumers can fall in love with is the lifeblood of every CPG marketer. Today’s guest, Lindsay Martin , VP Marketing at Reed’s Inc , is someone CPGs big and small turn to when they need experience and expertise in branding and marketing. In this episode, we discuss: -The differences and similarities in marketing for giant CPG-staples and scrappy upstarts -Why highly targeted marketing efforts can compete with large campaigns -The value in eking out a niche Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.
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