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Home > Brand-Side > Equity, Inclusivity & Brand Responsibility with Reckitt
Podcast: Brand-Side
Episode:

Equity, Inclusivity & Brand Responsibility with Reckitt

Category: Arts
Duration: 00:24:48
Publish Date: 2021-08-16 12:00:00
Description:

Marketers are given millions of dollars to get their brand message out to millions of people. That’s a lot of power, and there’s a lot of social responsibility tied up in it.

According to today’s guest, Nobles Crawford, Senior Media Manager at Reckitt, that’s a big reason why this industry has incredible cultural importance. Brands have the potential to build a more equitable and inclusive society, and in this episode, Nobles shares what marketers should be doing with that opportunity.

What we talked about:

-Demanding accountability from social media platforms

-How privacy initiatives impact media strategy

-Conducting a risk assessment on creative ideas to drive innovation

Nobles Crawford’s LinkedIn Profile can be found here: https://www.linkedin.com/in/noblesc/

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